HealthcareSource Announces Partnership with Fusion Marketing

Leading healthcare recruitment marketing agency adds significant value to clients’ recruitment processes

Woburn, MA –October 17, 2016 HealthcareSource®, the leading provider of talent management solutions for healthcare, today announced a formal partnership with Fusion Marketing Group.

Fusion Marketing Group is the only full service recruitment marketing agency specializing in healthcare employer branding, recruitment advertising, and analytics. Fusion’s data-driven recruitment marketing solutions for hospitals and health systems are based upon analytics and ongoing research with RNs, allied health professionals and physicians. These recruitment marketing programs produce better results at lower costs.

“Over the past four years, we’ve conducted surveys with hundreds of clinical professionals and tracked millions of visits to healthcare employer websites. The data from the market research studies, combined with our analytics, enables us to produce recruitment marketing programs for HealthcareSource clients that deliver better results at lower costs,” said Marianne Santilli, President and Co-founder of Fusion Marketing Group. “We share a commitment to sourcing and hiring the best candidates, so that patients and their families have the highest quality healthcare experience.”

“Fusion has definitely improved the ROI on my recruitment advertising. We are able to track from the time we first come in contact with an applicant to the hire to ensure that we are placing the right dollars in the right places for advertising,” said Lee Alexander, director of workforce planning at Northeast Georgia Health System, a HealthcareSource client. “They are an important part of our process and really help us to show our leadership what our recruitment strategies and results are. Our CNO loves what they are able to deliver in terms of employer branding and analytics reporting.”

In order to stay fully connected with the issues and challenges faced by today’s healthcare recruiters, Fusion conducts ongoing surveys of nurses, physicians, and other caregivers and shares this data with the healthcare HR community. HealthcareSource and Fusion will be hosting a webinar on November 2, 2016 to share the latest survey results.

“Fusion’s healthcare recruitment marketing services drive actionable results for many HealthcareSource clients,” said Natalie Brehm, director of recruitment strategy at HealthcareSource. “We look forward to continuing this partnership and working together to help mutual clients build a Patient-Centered Workforce™.”

For more information on how Fusion Marketing works with healthcare organizations, register for the upcoming webinar or contact HealthcareSource at This email address is being protected from spambots. You need JavaScript enabled to view it.

About HealthcareSource

With more than 3,000 healthcare clients, HealthcareSource is the leading provider of talent management solutions for the healthcare industry. The HealthcareSource Quality Talent SuiteSM helps healthcare organizations build a Patient-Centered WorkforceTM by selecting, aligning, continuously developing, and retaining highly-engaged people. The company’s cloud-based platform of software, content, services and analytics includes applicant tracking, reference checking, behavioral and skills-based competency assessments, compensation analysis, performance and learning management, eLearning courseware, education and advisory services. A private company focused exclusively on the healthcare industry, HealthcareSource consistently earns high marks for client satisfaction and retention. HealthcareSource has been regularly ranked as a leader by KLAS Research for Talent Management, in addition to recognition in Healthcare Informatics 100, Modern Healthcare’s “Healthcare’s Hottest,” Inc. 500|5000, Deloitte Technology Fast 500, and Becker’s “150 Great Places to Work in Healthcare” list. To learn more about HealthcareSource visit: www.healthcaresource.com.

About Fusion Marketing Group

Fusion Marketing Group is a full-service recruitment marketing agency, focusing solely on the Healthcare industry. They eat, breathe and sleep healthcare recruitment. Fusion drives results for their clients by combining years of industry knowledge, breakthrough thinking and a blend of big data analytics mixed with traditional market research to ensure every dollar is spent in the most impactful way. Fusion Marketing Group has tracked over 4 million visits to hospitals career websites and understands the behaviors of clinical job seekers, they know what works and what doesn’t. A true thought leader in the healthcare recruitment space, Fusion has won multiple Aster Awards for their creative development and regularly presents their research for the National Association of Healthcare Recruiters (NAHCR).

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PR Contact:
Rachel Weeks
Senior Director, Marketing
This email address is being protected from spambots. You need JavaScript enabled to view it.