5+ years related experience
Bronson Healthcare Group has an immediate opening for a Communications Specialist II in Kalamazoo, Michigan.
Position is responsible for developing and implementing strategic communication plans for an account list of designated products and services within the Bronson system. The position involves a high degree of interaction with people at all levels of the organization and involves interaction in the community as a Bronson representative.
The Communication Specialist II performs strategic research and planning, develops awareness and volume-building strategies, implements and measures communication campaigns, and implements advertising production, collateral development, publication production, special events, publicity and other communications tactics using in-house services and outside agencies. The position manages day-to-day marketing and/or public relations activities and serves as the primary contact for assigned clients. Significant analytical ability and independent judgment are involved in determining work processes and priorities in dealing with confidential information. The position requires hands-on execution and management of diverse, multi-dimensional marketing programs and the ability to target marketing programs to segmented consumer, physician and business audiences.
A bachelor’s degree in marketing, public relations, business administration, communications or related field and a minimum of 5-10 years professional experience in marketing, communications or public relations. Must have extensive knowledge of effective and efficient marketing and/or public relations practices writing experience and a proven track record of results-based implementation of communications strategies. Ad agency, healthcare or brand/product management background is helpful.
Bronson Healthcare is a leading healthcare system serving southwest Michigan and currently ranked as one of the nation’s 100 best places to work by Working Mother magazine!
Bronson Methodist Hospital is a Magnet Hospital!
We proudly support Patient and Family Centered Care and Diversity in the workplace! EOE