3 years of experience required
Riverside Health System is seeking a Director of Marketing to join our team and support our Tappahannock and Northern Neck market!
Job Summary: Oversees and implements a broad range of marketing activities to assist in achieving volume targets for Riverside in the Tappahannock area. Develops and implements marketing plans and business strategies for the Williamsburg market, service lines, physicians and Life Long health. Works closely with the leadership teams of Marketing Strategy and Development, Service lines leads, Riverside Medical Group, the Life Long Health Divisions and The Riverside Foundation in order to achieve and exceed strategic and annual commitments. Understands the inner workings of the Tappahannock area in order to select the best marketing venues as well as community outreach. The Marketing Business partner is responsible for web content development, SEO and SEM. Working knowledge of google analytics and social media is a must.
Educational Requirements: Bachelor's in Health Administration, Health Services Management, Business Administration or related field is required. MHA/MBA preferred.
Certification: Must possess valid Virginia Driver's license and acceptable driving record.
Experience Requirements: 3-5 years' experience required in planning and marketing, public relations, sales or related field is required.