Executive Communications Director

  -Yakima Valley Memorial Hospital · Communications

Yakima, WA

  Supervisory/Management

 Full Time · Day · 8:00am - 5:00pm

  03/29/11

Req # 2442

Position:        Director of Communications

Department: Communications

Reports to:    Vice President, Communications

 

 

Summary

Skilled community relations professional to lead Memorial Hospital’s internal and external communications.  Values driven, articulate, vibrant individual to bring together and mobilize interdisciplinary leader teams to create exciting avenues for clear understanding of health services to improve patient outcomes.

 

Proven communications and development professional; superb leadership skills and community development experience a plus, with ability to mobilize and lead teams to accomplish great things.  Excellent articulation skills and writing skills are a must. 

 

This position serves to support strategic values of Memorial Hospital through comprehensive community and media relations programs; provide community relations counsel, editorial services and crisis planning and response for key strategic initiatives, programs, special projects, events and/or breaking news or potential crisis; ensure a positive and cohesive public image through various collateral materials, internal publications, websites and employee communications;  communicate the mission and vision through an ongoing media relations and communications program, including the development and dissemination of publications, events and news, proactive and reactive media contacts and crisis communications. 

 

 

Duties and Responsibilities

Advise Memorial Hospital CEO, VP Communications and Development, Administrative Team and other organizational leaders, on public statements and on issues affecting the organization. Reports to VP Communications and Development. 

 

Develops Memorial corporate communications program with Memorial Hospital CEO and leadership; internal communications program for employees working with VP Employee Services and team; physician outreach (and marketing) with Memorial Physicians, PLLC leadership. 

 

Manages Communications Department:  Graphic Designer, Web Master, Production Coordinator/Account Manager; Publicist (4 FTEs); Physician Practice Communications Coordinator (.5 FTE); clerical support (.5 FTE), and contract writers, designers, agency professionals and other staff as identified.

 

Oversees organization’s internal style guide ensuring that it is current and that editorial standards are met in all written materials.  Provides consistent editorial feedback to staff to enhance quality of written work.  Oversees content of employee and community newsletters to ensure appropriate messages, editorial style and delivery methods.

Qualifications

Bachelor’s degree in journalism, public relations, communications, English, or related field.  Minimum five to seven years of senior level communication experience, with news media or media relations experience, crisis communication skills and strong knowledge of communication and public relations practices, methods and strategies.  Must demonstrate an understanding of healthcare, hospital operations and the related complex financial environment.  Must possess basic management principles and have three years of supervisory experience, as well as experience in developing and maintaining a budget.  Must have proven communication skills and abilities in writing, public speaking and interpreting concepts and ideas into written and/or verbal form to selected audiences.  Must be able to work well under pressure and deadlines, be flexible and adaptable to unexpected changes and be highly organized with a strong ability to juggle multiple projects in a fast-paced environment. 

 

 

The specific statements shown in each section of this description are not intended to be all-inclusive.  They represent typical elements and criteria considered necessary to successfully perform the job.

 

Gwin Boden
509-574-5988
509-577-5048
gwinboden@yvmh.org